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Top ABM Priorities: Biggest Shifts Happening in Marketing Strategy

January 4, 2021August 24, 2022 Admin Abm, Account based marketing, Demand Generation, Marketing, theabm

As we head into 2021 and start working on our marketing plan for Q1, it’s important to look at historical data and industry benchmarks around our selected go-to-market strategy for the upcoming year. This will allow us to not only understand customers’ past behavior but also make predictions around their future decision-making process and guide our marketing decisions and strategies. We’re starting our “Biggest Shifts Happening in Marketing Strategy Heading Into 2021” series around the most common marketing strategies marketers focus on on a regular basis: account-based marketing (ABM), customer advocacy, inbound marketing, and demand generation. Read More

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How ABM Is Redefining B2B Marketing Success in the Digital Age

July 11, 2025 Admin

As the B2B landscape continues to evolve, marketers are increasingly evaluating the effectiveness of Account-Based Marketing (ABM) compared to traditional

What Enterprises in the ABM Industry Need from a Tech Partner in 2025

July 10, 2025 Admin

As Account-Based Marketing (ABM) continues to mature in 2025, enterprises are no longer just seeking vendors—they are looking for strategic

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5 steps to building a recession-proof ABM program

July 17, 2023 hitesh nikam

Looking for a way to get out of the seemingly endless wheel of content production and feed the ABM machine

theabm.info

4 ways to improve your cross-channel marketing

February 20, 2023 hitesh nikam

The right message at the right time can deeply engage consumers, improve their relationship with your brand, and lead to

theabm.info

How to Assess Content Gaps in B2B Marketing?

January 30, 2023 hitesh nikam

Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer

theabm.info

Integrate and 6Sense announce ABM partnership

January 18, 2023January 18, 2023 hitesh nikam

Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership

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Voice of the Customer: Shaping the Future of ABM Solutions in B2B

July 15, 2025July 15, 2025 Admin

In the fast-paced world of B2B marketing, the voice of the customer is becoming the most critical influence in shaping