theabm

Top ABM Priorities: Biggest Shifts Happening in Marketing Strategy

January 4, 2021August 24, 2022 Admin Abm, Account based marketing, Demand Generation, Marketing, theabm

As we head into 2021 and start working on our marketing plan for Q1, it’s important to look at historical data and industry benchmarks around our selected go-to-market strategy for the upcoming year. This will allow us to not only understand customers’ past behavior but also make predictions around their future decision-making process and guide our marketing decisions and strategies. We’re starting our “Biggest Shifts Happening in Marketing Strategy Heading Into 2021” series around the most common marketing strategies marketers focus on on a regular basis: account-based marketing (ABM), customer advocacy, inbound marketing, and demand generation. Read More

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7 Steps to International Growth For B2B ECommerce Brands

September 29, 2022 hitesh nikam

Global B2B eCommerce is flourishing despite supply chain disruption, geopolitical upheaval, and economic hardships. According to a recent poll, cross-border

theabm.info

6 Social Selling Tips to Market Your Product to a B2B Audience

September 28, 2022 hitesh nikam

If the epidemic affected anything about consumer behavior, it was their shopping habits. They are not only placing more orders

theabm.info

B2B PR: What you need to know about taking your business to the next level

September 27, 2022 hitesh nikam

Every company has a distinct brand identity, target market, and set of goods or services. However, each one of them

theabm.info

3 Proven Tips To Generate Online Leads For Your Startups

September 26, 2022 hitesh nikam

In the corporate world of today, lead generation is important. Every company wants to reach their target market and improve

Are Your Marketing and PR Strategies Hurting Your Brand, B2B Tech Companies?

September 23, 2022September 26, 2022 hitesh nikam

Getting noticed as a B2B firm in today’s oversaturated content market is challenging, particularly if you’re a technology company looking

theabm.info

5 Ideas to Advance a Stalled Account-Based Initiative

September 22, 2022September 26, 2022 hitesh nikam

Is your account-based strategy suffering? Might be time for a thorough inspection. With all eyes on performance right now, what

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theabm

B2B Sales Cycle

June 21, 2022June 21, 2022 Admin

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs