Account-based Marketing enables marketers to target large customers effectively by getting campaign communications to ALL of the decision makers for an account, not just to the primary point of contact. This video shows how Dynamics 365 Marketing can be used to: identify key stakeholders and create segments of high-value accounts; engage accounts through account-based customer journeys; tailor email content for specific accounts; generate and nurture account-based leads via account-based lead scoring models; and analyze account engagement and optimize marketing programs.
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