What is a Marketing Plan and How to Make One?

July 16, 2020August 24, 2022 Admin Abm, Account based marketing, B2B Marketing, Marketing, theabm

After employee salaries, marketing is typically the biggest expense for most businesses. As a business owner or marketer, don’t you want to make sure your marketing dollars are being spent in the most productive way possible? Yeah, me too. But what often ends up happening is most businesses try different marketing tactics without a clear plan, and walk away with little success. Read More

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