Unlocking the power of Account Based Marketing. Could it be right for your business?
Awareness around Account Based Marketing (ABM) has boomed in recent years, but it’s been around since the early 2000s. For results–driven marketers, ABM is a dream opportunity to drive enviable ROI, with research showing it easily outstrips other approaches: 97% of marketers surveyed agreed ABM had higher ROI than other marketing activities.
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4 ways to improve your cross-channel marketing
The right message at the right time can deeply engage consumers, improve their relationship with your brand, and lead to
How to Assess Content Gaps in B2B Marketing?
Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer
Integrate and 6Sense announce ABM partnership
Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership
5 strategies B2B marketing and sales teams can bank on as markets tighten
‘Efficient’, ‘accurate’, ‘agile’, ‘more with less’ – these words echo across Zoom calls, boardrooms and budgets as economic uncertainty takes
Common B2B Whitepaper Mistakes Made by Content Marketers
B2B buyers are different from B2C consumers. The former make informed decisions using available information. Therefore, B2B marketers organize white
The C-Suite Is Finally Embracing Account-Based Marketing. Now What?
After years of crisis and startups, account-based marketing (ABM) is poised for a breakthrough in 2023. ABM’s simple yet powerful
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B2B Sales Cycle
If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs
