Awareness around Account Based Marketing (ABM) has boomed in recent years, but it’s been around since the early 2000s. For results–driven marketers, ABM is a dream opportunity to drive enviable ROI, with research showing it easily outstrips other approaches: 97% of marketers surveyed agreed ABM had higher ROI than other marketing activities.
SEE MORE ARTICLES
Looking for a way to get out of the seemingly endless wheel of content production and feed the ABM machine
The right message at the right time can deeply engage consumers, improve their relationship with your brand, and lead to
Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer
Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership
‘Efficient’, ‘accurate’, ‘agile’, ‘more with less’ – these words echo across Zoom calls, boardrooms and budgets as economic uncertainty takes
B2B buyers are different from B2C consumers. The former make informed decisions using available information. Therefore, B2B marketers organize white