True Influence and Lotame Partner to Drive Programmatic Display Advertising for B2B Marketers
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Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions
At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now
RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates
Account-based marketing platform RollWorks, a division of NextRoll, has revealed new ROI statistics in its customer base, including an 18%
Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success
Infinite Edge Consulting (IEC), a leading marketing consulting firm, and Folloze, creators of the world’s first and only codeless B2B
Basis Technologies Automates TikTok Ads Performance Reporting
Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced an integration
360 View Offers a New, Enhanced User Interface with the Launch of Their Updated CRM Platform
360 View, a trusted provider of customer relationship management software for financial institutions, has announced the release of an official
6sense announced its The State of B2B Revenue in the Age of Intelligence report
6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced its The
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B2B Sales Cycle
If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs
ABM Marketing Strategy And Benefits
In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of
Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM
Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,
