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  • Bridging Scale and Precision: Integrating ABM With Demand Generation
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  • Finding the Right Mix: Balancing One-to-One, One-to-Few, and One-to-Many ABM
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Marketing

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Featured News 

Accenture to Acquire maihiro, Boosting Customer Experience and Experience Management Capabilities for SAP Solutions


January 23, 2020August 26, 2022 Admin Abm, Account based marketing, customer experience, Marketing, Target marketing, theabm

Accenture has entered into an agreement to acquire maihiro, a provider of customer experience and customer relationship management consulting, optimization

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theabm
Featured News 

PathFactory and 6sense Join Forces To Equip ABM Marketers With Unrivalled Dataset


January 22, 2020August 26, 2022 Admin 6sense, Abm, Account based marketing, B2B Marketing, Marketing, theabm

PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by

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theabm
Articles 

3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy


January 22, 2020August 24, 2022 Admin Abm, Account based marketing, Marketing, theabm

ABM has become a major enterprise buzzword over the last decade, and your company is likely to have its own

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theabm
Featured News 

Sitel Group Announces New Podcast Series EmpowerCX NOW


January 21, 2020August 26, 2022 Admin Abm, Account based marketing, B2B Marketing, customer experience, CX, Marketing, theabm

Sitel Group, a leading global customer experience management provider that delivers more than 3.5 million customer experiences every day, today

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theabm
Videos 

xiQ | AI-powered B2B Sales & Marketing Platform


January 21, 2020December 1, 2020 Admin Abm, Account based marketing, B2B Marketing, Marketing, theabm

xiQ is designed from the ground up to address B2B sales & marketing professionals with next-generation capabilities to execute a

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theabm
Articles 

Unlock The Power of Intent Data To Scale Up Your ABM Programme


January 21, 2020August 24, 2022 Admin Abm, Account based marketing, Marketing, theabm

“Intent data” are two words that hold the potential to revolutionize your sales and marketing workflow. Yet even though intent

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theabm
Articles 

WHAT IS ACCOUNT-BASED MARKETING? HOW TO MASTER ABM STRATEGY


January 21, 2020August 24, 2022 Admin Abm, Account based marketing, B2B Marketing, Marketing, theabm

During this process, the sales and marketing teams work together and are in sync with each other to deliver account-specific

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On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

theabm
On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

hitesh nikam
theabm
On-Demand Webinars 

The Secret to Building Better ABM Experiences

hitesh nikam
theabm
On-Demand Webinars 

Fundamentals of ABM: An ITSMA

Admin
theabm
On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

Admin
theabm
On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

Admin

Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
Featured Video Play Icon
Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

theabm
Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

theabm
Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
abm

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