Springbox Wins at the B2B Marketing Elevation Awards 2021
For the second year in a row, Springbox, a Prophet company, has been recognized by the B2B Marketing Elevation Awards
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B2B
How Does Intent Data Providers Can Help You Scale Demand Generation?
Around 87% of intent buyers research data online before they make a purchase decision. Not only this, Youtube gets upto
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The Pitfalls of Multi-Touch Attribution
As an Enterprise Account Executive, I often get asked about multi-touch attribution and why 6sense takes a different approach to
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B2B Sales: Overview and 9 Proven Strategies
The B2B sales and marketing landscape has changed significantly in recent years. Buyers’ journeys have become more self-guided, with purchasing
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There’s only one process that matters – the B2B buyer’s process
By now, marketers everywhere have gotten the message: Your buyer needs to be at the center of everything you do.
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Say Hello to Qualified X, the Next-Generation Conversational Sales and Marketing Platform for Today’s B2B Sales Teams
Qualified X is an entirely new platform designed to help sellers thrive in today’s all-digital environment by giving them tools
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Terminus raises $90M to grow its B2B marketing platform, now valued at around $400M
Sales and marketing are often considered a single category on a business plan, but ironically, when it comes to building
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