Why Intent Data Is the Secret Weapon Behind ABM Success
Account-Based Marketing (ABM) has become a potent tactic in the dynamic field of business-to-business (B2B) marketing for precisely and pertinently
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B2B Marketing
How Focused ABM Strategies Lead to Sustainable Business Growth
In the evolving landscape of B2B marketing, account-based marketing (ABM) has emerged as more than just a strategy; it’s become
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ABM Success Metrics: How to Track and Measure Account-Based Marketing Performance
Account-Based Marketing (ABM) has gained significant traction among B2B organizations looking to focus their marketing resources on high-value accounts. Unlike
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Tofu raises $5M seed round to put B2B Marketing on Autopilot
Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in
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Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers
A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.
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IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content
IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s largest brands and agencies,
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Oktopost Recognized for Its High Quality Standards By Adobe’s App Assurance Program
Oktopost, the leading B2B social media management platform, has been accredited by the Adobe App Assurance program. Through the Application
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