Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions
At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now
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AccountBasedMarketing
RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates
Account-based marketing platform RollWorks, a division of NextRoll, has revealed new ROI statistics in its customer base, including an 18%
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Three Rings Launches Growth Marketing Division with Expanded Demand Generation Services
Integrated digital marketing and public relations (PR) agency Three Rings Inc. today announced the launch of a growth marketing division
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What it Really Means to be Data-Driven as B2B Social Media Manager
The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,
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6sense Has Fifth Consecutive Year of Sustained Growth Including Industry-Leading Revenue and Customer Success
6sense, the leading platform revolutionizing how B2B companies create, manage, and convert pipelines into revenue, has announced five consecutive years
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Oktopost Introduces New Certification Programs to Help Social Media Practitioners Master B2B Social Media Marketing
Oktopost, the leading social media management platform for B2B businesses, is proud to announce the launch of new certification programs
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Momentum Itsma’s Annual Abm Benchmarking Study Shows No Signs of Slow Down for Account-Based Marketing
Now in its sixth year, in partnership with the ABM Leadership Coalition, this qualitative and quantitative study builds on contributions
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