How to Measure ABM Success – 5 Essential KPIs
Success, much like beauty, is in the eye of the beholder. And in the world of B2B, that means success
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Account based marketing
Lift AI Launches New Buyer Intent Integration with Drift
Lift AI, the leading buyer intent intelligence solution, today announced the availability of its integration with Drift, the Conversation Cloud
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RollWorks Strengthens its Prowess in B2B Advertising Performance
Account-based marketing platform RollWorks, a division of NextRoll, today announced a series of product innovations and enhancements—including Account List Builder,
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Demandbase Releases 2022 C-Suite Go-To-Market (GTM) Benchmark Survey
Demandbase, the Smarter GTM™ company for B2B brands, today announced the results of its 2022 C-Suite Go-To-Market (GTM) Benchmark Survey
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ActionIQ CX Hub Wins 2022 MarTech Breakthrough Award
ActionIQ, the leader in customer experience (CX) solutions, today announced that it has been selected as a winner in the
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ON24 to Unveil Next Generation of Webinar Marketing During Webinar Launch into Space
ON24 today announced the company will usher in a new era of webinar marketing during an upcoming product launch webinar
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RollWorks Expands Tech Partner Ecosystem with New Postal.io Partnership
Account-based marketing platform RollWorks, a division of NextRoll, today teamed up with Postal.io, the leading offline marketing engagement platform, to
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