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Account-Based Marketing Strategy

Blogs 

How Focused ABM Strategies Lead to Sustainable Business Growth


July 18, 2025 Admin Abm, Account-Based Marketing Strategy, AccountBasedMarketing, B2B Marketing, Marketing, News

In the evolving landscape of B2B marketing, account-based marketing (ABM) has emerged as more than just a strategy; it’s become

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Abm
Blogs 

Why ABM Demands a New Approach to Measuring ROI ?


July 16, 2025 Admin Abm, Account-Based Marketing Strategy, AccountBasedMarketing, B2B, Business to Business, Digital Marketing, Marketing, News, ROI

In today’s account-based marketing (ABM) landscape, marketing leaders are under constant pressure to prove the real business impact of their

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theabm.info
Featured News 

Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers


August 2, 2023 hitesh nikam 6sense, Abm, Account based marketing, Account-Based Marketing Strategy, Account-Based Sales, B2B, B2B advertising, B2B business, B2B Marketing, Demand Generation, Marketing, theabm, Weave

A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.

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theabm.info
Featured News 

IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content


July 25, 2023 hitesh nikam 6sense, Abm, ABX, Account based marketing, Account-Based Marketing Strategy, Account-Based Sales, B2B advertising, B2B Marketing, IZEA, theabm

IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s largest brands and agencies,

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theabm.info
Articles 

5 steps to building a recession-proof ABM program  


July 17, 2023 hitesh nikam 6sense, Abm, ABX, Account based marketing, Account-Based Marketing Strategy, Account-Based Sales, AdDaptive Intelligence, B2B advertising, theabm

Looking for a way to get out of the seemingly endless wheel of content production and feed the ABM machine

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theabm.info
Trending News 

Basis Technologies Automates TikTok Ads Performance Reporting


June 28, 2023 hitesh nikam 6sense, Abm, Account based marketing, Account-Based Marketing Strategy, Account-Based Sales, B2B Marketing, Basis Technologies, Digital Marketing, Marketing, Marketing Technology, Target marketing

Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced an integration

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theabm.info
Featured News 

RollWorks Named Leader Across Buyer Intent Data, Advertising, Account-Based Orchestration, and Account Data Management in G2’s Summer Grid Report


June 16, 2023 hitesh nikam Abm, Account based marketing, Account-Based Marketing Strategy, Demand Generation, Marketing, RollWorks, theabm

The account-based platform RollWorks, a division of NextRoll, continues to gain momentum with B2B companies looking to effectively drive revenue

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On-Demand Webinars

theabm
On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

theabm
On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

hitesh nikam
theabm
On-Demand Webinars 

The Secret to Building Better ABM Experiences

hitesh nikam
theabm
On-Demand Webinars 

Fundamentals of ABM: An ITSMA

Admin
theabm
On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

Admin
theabm
On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

Admin

Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

theabm
Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

theabm
Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
theabm
Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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