Salesforce Has Been Positioned by Gartner in the Leaders Quadrant of the Magic Quadrant for B2B Marketing Automation Platforms for the Fifth Consecutive Year
Salesforce, the global leader in CRM, announced it has been positioned by Gartner, Inc. in the “Leaders” quadrant of the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms report. The company was evaluated for Salesforce Marketing Cloud Account Engagement and placed furthest on the “Completeness of Vision” axis.
Gartner defines B2B marketing automation platforms as “software that supports the practice of creating demand. This includes building awareness, generating and nurturing high-quality leads, coordinating channel interactions to guide customer journey progress, and using analytics to measure and optimize performance optimization.
According to Gartner, “B2B marketing automation platforms are an important tool for aligning the customer journey to support B2B customer acquisition, retention, and growth goals. Digital marketers should use this research to assess which vendor’s solution best fits their needs. »
With economic hardships driving tighter margins, B2B marketers need to do more with less. Engagement with a Salesforce Marketing Cloud account helps growing businesses engage in-person and digital buyers and convert leads into loyal customers. It also helps marketing, sales, and service departments deliver a seamless experience as teams work from a single set of data, information, and tools. That’s why Salesforce introduced Genie-powered Marketing Cloud Innovations, a new large-scale, real-time data platform that can turn data into customer magic, delivering a seamless experience personalized across sales, service, marketing and commerce in real-time.
“In today’s digital-first world, providing customers with real-time intelligent customer experiences and seamless journeys at every touchpoint is paramount for businesses,”
“Salesforce Marketing Cloud Account Engagement allows companies to build lasting relationships with customers through scaled, personalized outreach, across marketing, sales, and service.”
Eric Zenz, Senior VP of Product Management for Marketing Applications at Salesforce.
