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Trending News 

RollWorks Expands Agency Partner Program, Adding More than 50 Agency Partners Since Launch

August 31, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, Marketing, theabm
Account-based marketing platform RollWorks, a division of NextRoll, today announced increased momentum across its Agency Partner Program, a network of innovative, trusted, leading agency partners for RollWorks’ customers to access when they need it. In the past 8 months since the program was launched, RollWorks has added more than 50 agency partners, including 97th Floor, Digital BIAS, RenderTribe, and SageFrog. “When we launched the RollWorks Agency Partner Program last fall, we couldn’t have predicted the response we’ve seen,” said Mike Stocker, SVP of Partnerships at RollWorks. “The industry’s most respected and innovative agencies are seeking to combine the expertise of RollWorks with reputable agency partners to convert prospects into successful customers, and we are thrilled to guide them on their ABM journey.” RollWorks provides account-focused B2B companies a platform to align their marketing and sales teams and confidently grow revenue. The RollWorks Agency Partner Program, which launched in November 2021 with premier partners Acclaro, Inc., Intelligent Demand, and SmartBug Media®, gives RollWorks customers access to agencies they can engage with who are knowledgeable about RollWorks and broader ABM strategies. Agency partners gain access to an ABM expert to help drive broader market knowledge, thought leadership, and best practices. Agency partners can augment their offerings to include recommendations for leveraging ABM in their marketing efforts and within their overall tech stacks:
  • 97th Floor is a digital marketing agency specializing in SEO, creative, automation, and paid digital advertising. “As an enterprise marketing agency, we at 97th Floor love that RollWorks’ campaign structure has the funnel framework baked in. RollWorks has one of the most solid track records of helping us generate bottom-line revenue for clients instead of just impressions and clicks.” —Trent Mortensen, Head of Partnerships, 97th Floor
  • Digital BIAS helps B2B SaaS Product and RevOps leaders scale beyond £10M ARR through tightly aligned ABM programs. “As a HubSpot partner agency, the RollWorks integration is key to frictionless execution of our clients’ customer acquisition strategies. The RollWorks platform is flexible for companies of all sizes, which means ABM is no longer unobtainable or just for the enterprise and we can drive growth earlier in the development of a range of SaaS sales organizations.” —Paul Sullivan, Founder and Managing Director, Digital BIAS
  • RenderTribe is a B2B digital marketing agency that helps SaaS companies discover and implement an account-based strategy that scales. “RollWorks is RenderTribe’s go-to-technology platform when creating ABM strategies with clients. RollWorks allows our team to align messaging to the journey stages of our clients’ target accounts precisely when it’s most beneficial, increasing engagement and accelerating pipeline movement.”—Peter Bean, Founder, RenderTribe

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Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions

August 9, 2023August 9, 2023 hitesh nikam

At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now

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RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates

July 4, 2023 hitesh nikam

Account-based marketing platform RollWorks, a division of NextRoll, has revealed new ROI statistics in its customer base, including an 18%

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Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success

June 30, 2023 hitesh nikam

Infinite Edge Consulting (IEC), a leading marketing consulting firm, and Folloze, creators of the world’s first and only codeless B2B

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Basis Technologies Automates TikTok Ads Performance Reporting

June 28, 2023 hitesh nikam

Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced an integration

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Videos

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Videos 

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