Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area.
Conversica recently published its “2021 State of Account-Based Marketing Report,” and data indicated that marketers and sales reps are relatively on the same page about the potential of ABM. Approximately 87% of respondents said they believe in ABM’s ability to convert more pipeline, and 86% believe in its ability to help close deals. Nearly 83% believe in ABM’s ability to deliver intent data that sales reps can leverage as well.
TechTarget Launches Prospect-Level Purchase Intent Data for Healthcare in Latest Release of its Priority Engine Platform
TechTarget, Inc, the global leader in B2B technology purchase intent data and services, today announced that it has launched Priority
This week, AdDaptive Intelligence, the leading provider of account-based advertising and analytics, has released a new logo and website. “We
Creatio, a global vendor of one platform to automate workflows and CRM with no code and a maximum degree of
BigCommerce Now Available in Google Cloud Marketplace, Giving Enterprise Customers the Power to Modernize Their Ecommerce Platforms and Accelerate Digital Transformation
BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced its launch on
Ignitiv and Kibo Partner Again To Successfully Implement B2B Commerce Solution at Fortis Life Sciences
Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of
The announcement is the result of a longstanding relationship where Buy2Sell will enable multiple payment types to a variety of
RollWorks Named Most Implementable in Account-Based Advertising and Cross-Channel Advertising in G2’s Fall Grid Report
Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for
Bombora, the leading provider of B2B intent data solutions, and Intentsify™, the Intelligence Activation Platform and Demand Activation Programs provider,
Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led webinars, testimonials