Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area.
Conversica recently published its “2021 State of Account-Based Marketing Report,” and data indicated that marketers and sales reps are relatively on the same page about the potential of ABM. Approximately 87% of respondents said they believe in ABM’s ability to convert more pipeline, and 86% believe in its ability to help close deals. Nearly 83% believe in ABM’s ability to deliver intent data that sales reps can leverage as well.
At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now
Account-based marketing platform RollWorks, a division of NextRoll, has revealed new ROI statistics in its customer base, including an 18%
Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success
Infinite Edge Consulting (IEC), a leading marketing consulting firm, and Folloze, creators of the world’s first and only codeless B2B
Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced an integration
360 View, a trusted provider of customer relationship management software for financial institutions, has announced the release of an official
6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced its The
The Vanella Group, Inc. Celebrates Two Decades of B2B Telemarketing and Demand Gen for the Tech Industry
Vanella Corporation, Inc., a leading provider of B2B demand generation and telemarketing solutions, is proud to announce a major milestone
According to new research from Bain & Company, companies across industries are overusing automation and underestimating the challenge of transitioning
ScaleWith, Inc., a market-focused SaaS technology company that embeds social impact finance into B2B and B2G transactions, today launched BuyWith,