Report: Marketers and Sales Reps Still Facing ABM Challenges
Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area.
Conversica recently published its “2021 State of Account-Based Marketing Report,” and data indicated that marketers and sales reps are relatively on the same page about the potential of ABM. Approximately 87% of respondents said they believe in ABM’s ability to convert more pipeline, and 86% believe in its ability to help close deals. Nearly 83% believe in ABM’s ability to deliver intent data that sales reps can leverage as well.
See More
Most Automation Transformations Fall Short, Despite Opportunity to Reduce Costs by as Much as 30%
According to new research from Bain & Company, companies across industries are overusing automation and underestimating the challenge of transitioning
ScaleWith Announces the Launch of BuyWith
ScaleWith, Inc., a market-focused SaaS technology company that embeds social impact finance into B2B and B2G transactions, today launched BuyWith,
6sense Has Fifth Consecutive Year of Sustained Growth Including Industry-Leading Revenue and Customer Success
6sense, the leading platform revolutionizing how B2B companies create, manage, and convert pipelines into revenue, has announced five consecutive years
Signals Announces an Integration With Google Ads to Optimize Marketing Performance
The integration allows marketers to seamlessly connect their Google Ads accounts to Signals, allowing them to leverage the software’s advanced
Momentum Itsma’s Annual Abm Benchmarking Study Shows No Signs of Slow Down for Account-Based Marketing
Now in its sixth year, in partnership with the ABM Leadership Coalition, this qualitative and quantitative study builds on contributions
Folloze AI, Powered by ChatGPT, adds Critical Layer of Buyer Engagement Insights to Drive Increased Revenue
Folloze, the world’s first and only codeless B2B (BX 3.0) shopping experience platform, announced the launch of Folloze AI, a
Equativ announces Bridgepoint as new majority shareholder
Equativ, the leading independent advertising platform, today confirmed Bridgepoint as its new lead investor. After record growth in 2022, Equativ
WPP and BigCommerce collaborate to improve global e-commerce services
WPP and BigCommerce, the leading open SaaS e-commerce platform for fast-growing and established B2C and B2B brands, today announced a
Clearbit Expands ‘Powered By’ Program With Free Data and Flexible Pricing
Clearbit, the leader in B2B market intelligence, today announced the expansion of its Powered By Clearbit program for teams building
