Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area.
Conversica recently published its “2021 State of Account-Based Marketing Report,” and data indicated that marketers and sales reps are relatively on the same page about the potential of ABM. Approximately 87% of respondents said they believe in ABM’s ability to convert more pipeline, and 86% believe in its ability to help close deals. Nearly 83% believe in ABM’s ability to deliver intent data that sales reps can leverage as well.
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