Report: Marketers and Sales Reps Still Facing ABM Challenges

Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area.

Conversica recently published its “2021 State of Account-Based Marketing Report,” and data indicated that marketers and sales reps are relatively on the same page about the potential of ABM. Approximately 87% of respondents said they believe in ABM’s ability to convert more pipeline, and 86% believe in its ability to help close deals. Nearly 83% believe in ABM’s ability to deliver intent data that sales reps can leverage as well.

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TechTarget Launches Prospect-Level Purchase Intent Data for Healthcare in Latest Release of its Priority Engine Platform

TechTarget, Inc, the global leader in B2B technology purchase intent data and services, today announced that it has launched Priority

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AdDaptive Intelligence Launches New Website and Logo

This week, AdDaptive Intelligence, the leading provider of account-based advertising and analytics, has released a new logo and website. “We

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Creatio Named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

Creatio, a global vendor of one platform to automate workflows and CRM with no code and a maximum degree of

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Ignitiv and Kibo Partner Again To Successfully Implement B2B Commerce Solution at Fortis Life Sciences

Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of

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Buy2Sell B2B Platform partners with Mastercard for cross-border payment solutions in Vietnam

The announcement is the result of a longstanding relationship where Buy2Sell will enable multiple payment types to a variety of

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RollWorks Named Most Implementable in Account-Based Advertising and Cross-Channel Advertising in G2’s Fall Grid Report

Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for

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Bombora and Intentsify Announce Partnership to Power and Activate Intent Intelligence

Bombora, the leading provider of B2B intent data solutions, and Intentsify™, the Intelligence Activation Platform and Demand Activation Programs provider,

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Madison Logic Unveils New ABM Success Series

Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led webinars, testimonials