Metadata.io Awarded “Innovator of the Year” at LinkedIn® Marketing Partner Awards, North America
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Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions
At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now

RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates
Account-based marketing platform RollWorks, a division of NextRoll, has revealed new ROI statistics in its customer base, including an 18%

Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success
Infinite Edge Consulting (IEC), a leading marketing consulting firm, and Folloze, creators of the world’s first and only codeless B2B

Basis Technologies Automates TikTok Ads Performance Reporting
Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced an integration

360 View Offers a New, Enhanced User Interface with the Launch of Their Updated CRM Platform
360 View, a trusted provider of customer relationship management software for financial institutions, has announced the release of an official

6sense announced its The State of B2B Revenue in the Age of Intelligence report
6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced its The
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Designing Seamless Cross-Channel ABM Campaigns That Win High-Value Accounts
Account-Based Marketing (ABM) has become an essential strategy for organizations looking to align sales and marketing efforts toward engaging and

Five Years Ahead: How ABM Will Rewrite the Rules of Engagement
Account-Based Marketing (ABM) has firmly established itself as a cornerstone of modern B2B strategy, enabling organizations to zero in on

Orchestrating Success: How Cross-Functional Teams Create Seamless ABM Journeys
Account-Based Marketing (ABM) thrives not just on the strength of technology or data but on the seamless orchestration of cross-functional