Skip to content
Saturday, April 1, 2023
Latest:
  • 6sense Unveils Revolutionary AI-Powered Revenue Creation Technology
  • What it Really Means to be Data-Driven as B2B Social Media Manager
  • Most Automation Transformations Fall Short, Despite Opportunity to Reduce Costs by as Much as 30%
  • ScaleWith Announces the Launch of BuyWith
  • 6sense Has Fifth Consecutive Year of Sustained Growth Including Industry-Leading Revenue and Customer Success
The ABM

The ABM

AccountBaseManagement

Connect With Us

Visit Us On TwitterVisit Us On FacebookVisit Us On Linkedin
Clickadu

  • NEWS
    • Featured News
    • Trending News
  • EVENTS
    • Upcoming Conferences
    • Past Conferences
    • Live Webinars
    • On-Demand Webinars
  • Companies
  • RESOURCES
    • Articles
    • Videos
    • Whitepapers
    • Infographics
  • Forums
    • General Discussion
  • Blogs
theabm
Featured News 

Madison Logic 2022 Future of Work Buyer Report Breaks Down Evolving Post-Pandemic B2B Buyer Behavior

August 9, 2022August 25, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, Marketing, theabm
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today released its new State of the Buyer Report: Future of Work Edition, which examines data on five topic areas that are fueling conversations about the future of work and profiles the buyers that are having them. Armed with these insights, B2B marketers can develop a more data-driven ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. The report leverages proprietary data from ML Insights, a combined dataset that provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. It examines five topic areas impacting purchase decisions surrounding today’s hybrid workforce—cloud infrastructure, hybrid work, enterprise networking, artificial intelligence (AI), and cybersecurity—and provides actionable takeaways for marketers to reach the buying centers that are researching and actively engaging with relevant content and advertising Key findings from the report include:
  • Marketers are significantly targeting content related to the future of work to C-suite executives, but all five topic area findings reveal that director roles are engaging with content 25% to 40% more. With data showing that the typical buying committee consists of 6-10 decision makers, marketers need to be more comfortable engaging accounts across multiple channels with the best message for each decision-maker.
  • Across nearly all topic areas, Small to Medium-sized businesses (SMBs)—those with 50-199 employees—were not only one of the top groups researching future of work technologies, but also demonstrated the greatest lift in research over the last year. With many vendors continuing to aggressively target XX Large and Large companies, ML Insights data reveals an opportunity for marketers to target SMBs with more content and advertising.
  • The Education vertical shows aggressive buyer research for technologies to help them provide more accessible, interactive experiences for students in virtual and classroom learning but are largely under-targeted for these solutions. As education groups continue to navigate the future of education, marketers would benefit from targeting this group with more content and advertising aimed at aiding their digital transformation.
  • With up to 90% of the buyers journey complete before a prospect reaches out to a salesperson, the most effective marketers are engaging with their prospects throughout the entire funnel—from problem identification to the selection of a vendor. Leveraging data to match content to the buyer’s mindset within their customer journey allows marketers to balance the brand-building necessary for long-term revenue growth.
“The pandemic dramatically changed how and where we work, forcing today’s B2B marketers to revise their strategies to identify and engage with the most influential members of the shifting buying committees,” said Tom O’Regan, CEO of Madison Logic. “Marketers can no longer afford to guess the individuals and content driving purchase decisions. They require a more streamlined and data-backed approach that enables them to identify and prioritize their target accounts, activate a multi-channel account engagement strategy, and measure the direct impact on pipeline and business growth. By leveraging data to uncover the issues paramount in the remote workforce of the future, this report provides a starting point for marketers to develop programs that shorten the sales cycle and positively impact ROI.” Madison Logic’s market-leading approach enables large enterprise and fast-growing middle-market companies to leverage a combined data set of three independent signals to identify and prioritize companies demonstrating the highest propensity to purchase, activate data-driven programs globally across the primary channels revenue marketers rely on, and measure the direct impact on pipeline and business growth. When prioritizing accounts to engage using ML Insights, marketers improve ROI and drive higher conversion rates. On average, sales and marketing teams see a 17% increase in pipeline volume, 33% lift in pipeline value, and 25% faster pipeline velocity with Madison Logic over other accounts.

See More Featured News

theabm.info

6sense Unveils Revolutionary AI-Powered Revenue Creation Technology

March 15, 2023 hitesh nikam

6sense, the leading platform helping to revolutionize the way B2B organizations create, manage and convert processes into revenue, has announced

theabm.info

Oktopost Introduces New Certification Programs to Help Social Media Practitioners Master B2B Social Media Marketing

March 9, 2023 hitesh nikam

Oktopost, the leading social media management platform for B2B businesses, is proud to announce the launch of new certification programs

  • ← ChatFunnels to Host Industry’s Largest Virtual Account-Based Engagement Summit
  • Introducing the Inaugural Class of Demandbase Champions →

You May Also Like

theabm

Ed Marsh to Speak on Third-Party Intent Data and 360 Degree Single Customer View

January 23, 2020August 26, 2022 Admin
theabm

Unified Account Intelligence Empowers Enterprise-Class B2B Marketers

February 19, 2020August 26, 2022 Admin
theabm

SalesLoft Adds Opportunity Management Capabilities

March 2, 2020August 26, 2022 Admin

On-Demand Webinars

theabm
On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

theabm
On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

hitesh nikam
theabm
On-Demand Webinars 

The Secret to Building Better ABM Experiences

hitesh nikam
theabm
On-Demand Webinars 

Fundamentals of ABM: An ITSMA

Admin
theabm
On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

Admin
theabm
On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

Admin

Videos

Featured Video Play Icon
Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

Featured Video Play Icon
Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
Featured Video Play Icon
Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

theabm
Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

theabm
Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
theabm
Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
abm

Click To Unsubscribe

Useful Link

  • PRIVACY POLICY
  • COOKIES
  • TERMS OF SERVICE

Email Subscription

Loading

Connect With Us

Visit Us On TwitterVisit Us On FacebookVisit Us On Linkedin

Click To Data Request

Data Request
Copyright © 2022 The ABM.All rights reserved.
Please wait...

Subscribe to our newsletter

Want to be notified when our article is published? Enter your email address and name below to be the first to know.
SIGN UP FOR NEWSLETTER NOW