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LeadGenius is backed by some of the most prominent investors in the Silicon Valley, including Sierra Ventures, Lumia Capital, Javelin Venture Partners and SJF Ventures.

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How ABM Is Redefining B2B Marketing Success in the Digital Age

As the B2B landscape continues to evolve, marketers are increasingly evaluating the effectiveness of Account-Based Marketing (ABM) compared to traditional

What Enterprises in the ABM Industry Need from a Tech Partner in 2025

As Account-Based Marketing (ABM) continues to mature in 2025, enterprises are no longer just seeking vendors—they are looking for strategic

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Tofu raises $5M seed round to put B2B Marketing on Autopilot

Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in

A Journey Through Japan's Cultural Heart 2024

Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions

At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now

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Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers

A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.

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B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs

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ABM Marketing Strategy And Benefits

In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of

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Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM

Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,