How COVID-19 Could Accelerate AI Adoption in the B2B Marketing Industry

June 19, 2021August 23, 2022 Admin B2B Marketing, theabm

It’s easy, in a time like this, to become stuck in the “now” and the “before.” How do I mitigate losses now? How do I get it back to the way things were? But the truth is, all that you did before and that you do now is always in preparation for the future. Or at least it should be. The COVID-19 pandemic is forcing marketers to think of new, innovative ways to generate revenue, pushing them to evaluate what technologies can best be utilized to enhance their strategies and fulfill their KPIs. Artificial Intelligence (AI) has long been forecast to be the next-generation technology that will have the greatest impact on the Marketing industry over the course of the next several years. read more…..

See More

5 steps to building a recession-proof ABM program

July 17, 2023 hitesh nikam

Looking for a way to get out of the seemingly endless wheel of content production and feed the ABM machine

4 ways to improve your cross-channel marketing

February 20, 2023 hitesh nikam

The right message at the right time can deeply engage consumers, improve their relationship with your brand, and lead to

How to Assess Content Gaps in B2B Marketing?

January 30, 2023 hitesh nikam

Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer

Integrate and 6Sense announce ABM partnership

January 18, 2023January 18, 2023 hitesh nikam

Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership