How COVID-19 Could Accelerate AI Adoption in the B2B Marketing Industry

It’s easy, in a time like this, to become stuck in the “now” and the “before.” How do I mitigate losses now? How do I get it back to the way things were? But the truth is, all that you did before and that you do now is always in preparation for the future. Or at least it should be. The COVID-19 pandemic is forcing marketers to think of new, innovative ways to generate revenue, pushing them to evaluate what technologies can best be utilized to enhance their strategies and fulfill their KPIs. Artificial Intelligence (AI) has long been forecast to be the next-generation technology that will have the greatest impact on the Marketing industry over the course of the next several years. read more…..

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