What is Account Based Marketing and How to Create an ABM Strategy for your Business
Account based marketing, also known as ABM, is a strategic approach to business marketing in which an organization focuses its
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Articles
7 Reasons Why ABM Fails and How to Avoid Them
With more and more companies implementing ABM and heralding their successes—everything from increased revenue and more significant deals to increased
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How deep learning can transform your marketing results
Technology continues to push the boundaries of what’s possible for marketers. While most marketing executives understand that software can drive
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Combining technographic and firmographic data is key in successfully selecting target accounts
As account-based marketing and sales (ABMS) is an account-centric strategic approach, selecting the ideal target accounts is fundamental to its
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