Combining technographic and firmographic data is key in successfully selecting target accounts
As account-based marketing and sales (ABMS) is an account-centric strategic approach, selecting the ideal target accounts is fundamental to its
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Author: Admin
B2B ACCOUNT-BASED MARKETING PLAYBOOK
This Playbook is designed to help B2B marketers understand the necessity of having a digital approach in order to jump
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Food for Thought: ABM for B2B Ingredients Companies
The consumer trend toward “clean ingredients” means product reformulations for food processors, often translating to recipe overhauls and costly downtime.
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