AppDirect consolidates its advisory business under the AppDirect brand
AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the consolidation of its AppSmart advisor business under the AppDirect brand.
The AppDirect platform powers over 10,000 advisors and 5 million subscribers with tools that help simplify and evolve the way they sell, buy, and manage technology. More than 1,000 vendors offer thousands of products in our AppDirect portfolio, the largest and most diverse offering in the industry, and many also operate their own customized B2B commerce ecosystems.
“Unifying every key element of our ecosystem is a pivotal stepping stone in achieving our mission to simplify how customers buy, sell, and manage their technology,”
“Our advisor support teams will remain consistent through this unification while our company overall will continue to work on ground-breaking approaches and technologies to help our customers grow and thrive,”
Nicolas Desmarais, Chairman and CEO, AppDirect.
For example, AppDirect is working on innovative tools that will allow 1,000 vendors with products listed in their catalogs to better manage their market offerings, package products, and expand their pipeline. market access. This is important for vendors looking to differentiate themselves and find new ways to monetize their products.
AppDirect has made significant post-merger improvements, recently launching a unified experience for advisors, giving advisors access from a single dashboard to all types of services: cloud, telecommunications and energy. This level of integration is unique in the industry and greatly simplifies the ability of advisors to cross-sell services and create sets of solutions that offer the ideal pool of technology for their clients. From their dashboard, advisors have one-click access to manage every element of their business with suppliers, customers and AppDirect, with instant access to quotes and commissions as well as the auxiliary tools they need.
“AppDirect has proven once again that it will stop at nothing to evolve and innovate in order to meet its customers’ needs,”
“Very few players in any industry bring the vision, intensity, and commitment that AppDirect leaders bring to create value for everyone involved. We’re delighted and proud to support AppDirect in its endeavors and are confident in its direction,”
Chris Arsenault, Partner at Inovia Capital, an investor in AppDirect.
