Account Based Marketing from IRSMarketing
This is a short video update from Iain Borrowman, CEO, IRSMarketing. In this video Iain discusses Account Based Marketing and why it is so important to have an ABM strategy in times of uncertainty.
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The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,
Breaking Silos and Unlocking the Potential of Social for Business Growth
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Why ABM is a Must During a Down Economy?
In an economic downturn, it is essential that companies find ways to drive efficiency while also increasing the effectiveness of
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What is Account-Based Advertising?
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