ABM: Creating Profitable B2B Relationships

Account-based marketing (ABM) is a personalized way of reaching out to targeted customers by providing quality-based experiences. It is one of the driving forces behind how Business-to-Business (B2B) companies plan their marketing strategy and sales plan.

As a result, B2B companies are putting their focus on giving their customers a consistent and personalized buyer-seller relationship to foster trust and loyalty, and build long-term business relationships.

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