The Pitfalls of Multi-Touch Attribution

As an Enterprise Account Executive, I often get asked about multi-touch attribution and why 6sense takes a different approach to reporting on the impact of marketing/sales campaigns and activities. So, I decided to compile some thoughts on how I’ve seen marketers consider multi-touch attribution, and why attribution platforms have consistently failed to survive and thrive. read more…..

See More

How Predictive Analytics Enhances ABM Targeting Strategies

Predictive analytics is transforming the way Account-Based Marketing (ABM) strategies are developed and executed. It brings a data-driven edge to

How AI Is Reshaping Personalization in Account-Based Marketing (ABM)

Artificial Intelligence (AI) is significantly transforming the landscape of Account-Based Marketing (ABM), especially in the area of personalization. Traditionally, personalization

ABM: The Key to Navigating Today’s Complex B2B Buyer Paths

In the fast-evolving world of the marketing industry, understanding and responding to complex buyer journeys has become a strategic priority.

How ABM Is Redefining B2B Marketing Success in the Digital Age

As the B2B landscape continues to evolve, marketers are increasingly evaluating the effectiveness of Account-Based Marketing (ABM) compared to traditional

See New Blogs

Revolutionizing ABM: The Tools Transforming B2B Engagement

Account-Based Marketing (ABM) is experiencing a significant transformation, fueled by the introduction of new tools and innovations that are reshaping

Why Intent Data Is the Secret Weapon Behind ABM Success

Account-Based Marketing (ABM) has become a potent tactic in the dynamic field of business-to-business (B2B) marketing for precisely and pertinently

The Importance of Sales and Marketing Alignment in ABM Success

The smooth coordination of the marketing and sales teams is essential to the success of Account-Based Marketing (ABM). In traditional