7 Costly Misconceptions About B2B Content Marketing

B2B marketing has changed a great deal over the last decade (and arguably even more so over the last year). To be sure, such transformations have affected content marketing just about every step of the way. Throughout the rise of social media, the near ubiquitous adoption of marketing automation platforms, the shift toward account-based strategies, and the advent of more recent innovations like intent data, the way B2B marketers leverage content has continued to evolve. Read More

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ABM for Buying Committees: Aligning Content with Stakeholder Priorities

In account-based marketing (ABM), one of the biggest challenges companies face is addressing the complex dynamics of B2B buying committees.

Optimizing ABM with Artificial Intelligence: A New Era of Marketing

Artificial intelligence (AI) has become a game-changer in the field of account-based marketing (ABM), providing marketers with smarter tools to

How to Design ABM Playbooks That Drive Real Sales Impact

Creating ABM playbooks that sales teams actually use requires a thoughtful balance between strategy and practicality. Too often, marketing develops

Bridging Scale and Precision: Integrating ABM With Demand Generation

Integrating Account-Based Marketing (ABM) into existing demand generation frameworks has become a powerful strategy for organizations aiming to maximize their

ABM and CLV: Building Stronger Relationships for Sustainable Growth

Account-Based Marketing (ABM) and Customer Lifetime Value (CLV) are closely connected concepts that, when aligned, can create significant long-term growth

Smarter Targeting, Faster Wins: How AI Is Transforming ABM Campaigns

Artificial Intelligence is rapidly reshaping the way Account-Based Marketing campaigns are designed, executed, and optimized. In a landscape where precision,

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ABM Success Starts Here: Crafting Tailored Content Journeys for Key Accounts

Designing account-specific content journeys is one of the most powerful ways to make Account-Based Marketing (ABM) truly effective. Instead of