3 Ways to Level Up Your ABM Strategy Fast

June 17, 2021August 23, 2022 Admin Abm, Account based marketing, theabm

Last December, I was working with a 200-person fintech company that was just starting to scale out its account-based marketing strategy (ABM) and was primed to run its first campaign. And while COVID-19 has changed the marketing plans of many organizations, the value of ABM has only gone up in the increasingly digital-first world we live in today. Originally focused on mid-market accounts (companies between 250-1,000 employees and $50M+ annual revenue) this company’s leadership decided to move upmarket to target companies with 1,000 employees and $200M or more in revenue. read more….

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