Walker Sands Acquires B2B Demand Generation Agency KoMarketing
Walker Sands, a full-service marketing company focused on driving the growth of B2B brands, has acquired KoMarketing, a Boston-based B2B demand generation company.
The acquisition, Walker Sands’ second to date, enhances the company’s existing capabilities in premium demand-generating businesses, including paid digital advertising and SEO for B2B audiences.
Founded in 2001, Walker Sands drives the growth of B2B brands through marketing. Over the years, the company’s capabilities have expanded to combine excellence in public relations, social media, marketing strategy and branding with world-class creativity and a Strong technical backbone in demand generation, marketing automation and web. Walker Sands is one of the few select agencies named within Inc. List of 5000 fastest growing companies for 10 consecutive years.
KoMarketing was founded in 2004 and today has nearly 30 members of the B2B customer support team, ranging from growth companies to Fortune 500 companies in industries such as cybersecurity, marketing technology, healthcare technology and medical devices. With a solid core expertise in search engine optimization, content marketing, search and social media advertising, KoMarketing has a history of consistent organic growth backed by customer relationships long term goods.
“KoMarketing has a long history of success in B2B marketing,”
“They understand the B2B customer journey. As Walker Sands has grown, we have increasingly become the first call for B2B tech marketers when they take on a new role. Coming together with KoMarketing deepens our collective expertise in demand generation and will create a meaningful positive impact for our clients. Importantly, it also creates opportunities for our team members to grow their careers in new and exciting ways.”
Mike Santoro, CEO, Walker Sands.
“This is an exciting moment for our entire team,”
“It is a testament to the tremendous work our team members do every day on behalf of our clients. Joining forces with Walker Sands unlocks new opportunities to raise the bar and do even bigger and better work for the world’s best B2B brands.”
Derek Edmond, Managing Partner, KoMarketing.
In the future, KoMarketing will be known as KoMarketing, a Walker Sands company. KoMarketing managing partners, Derek Edmond and Steven Wells, will report to Andrew Cross, president of Walker Sands.
Together, the company has more than 200 full-time employees in remote locations and five physical offices:
Chicago, Seattle, San Francisco, Boston and Atlanta.
