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Madison Logic Recognized as a Challenger in 2022 Gartner Magic Quadrant for Account-Based Marketing Platforms Report
The most comprehensive category score evaluated in the Gartner Critical Capabilities 2022 Report went to Madison Logic, the top global

Intelligent Chat Helps B2B Marketers Increase Lead Generation and Improve Sales Conversions, Botco.ai Survey Finds
85 percent of B2B organisations who run demand generation efforts also use chatbots or conversational marketing agents to support those

RollWorks Ushers in New Level of Intent Data Sophistication with Open Beta of Keyword Intent
The open beta of RollWorks Keyword Intent, a platform for account-based marketing from NextRoll, was released today. With the help

Demandbase Delivers Fully-Integrated Account-Based Marketing (ABM) for HubSpot CRM and Microsoft Dynamics 365
New integrations mean customers of all major CRMs can now take full advantage of Demandbase’s capabilities, with bidirectional sync and

Integrate Launches New Product Features to Drive Precision in ABM
Integrate Launches New Product Features to Drive Precision in ABM Integrate, a pioneer in B2B Precision Demand Marketing (PDM), today
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B2B Sales Cycle
If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs

ABM Marketing Strategy And Benefits
In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of