TrustRadius, the B2B technology decision-making platform, has attributed much of its success to creating a trusted resource for buyers looking for technology solutions based on customer reviews. To continue this journey and be influenced by data collected from 2,185 tech buyers in the 2022 B2B Purchase Disconnect report (virtually 100% of tech buyers expect to find reviews), specifications, pricing, and user product demonstrations without the need to hire salespeople), TrustRadius is building the ultimate B2B technology decision-making platform.
TrustRadius has added comprehensive and verified product information in addition to written user reviews, such as pricing, interactive demos, product videos, user-generated review videos and more than 28,000 product pages process.
“We introduced pricing on product profile pages in June 2021. Within a year we saw a 288% increase in traffic to our pricing pages. In November 2022, outranking major review sites, TrustRadius’ website yielded the highest referral traffic from organic search results with buyers searching for product pricing. This is a clear signal that we are helping buyers make informed buying decisions,”
Mike Galyen, Chief Product Officer, TrustRadius.
Cooperation in the purchasing committee has increased and is very loosely structured. The days of top-down C-suite decisions are long gone. The purchasing committee uses more than 14 different methods to collaborate in the decision-making process. TrustRadius has launched a Research Panel that allows buyers to evaluate alternatives and rank their technology picks list in a cohesive, shareable dashboard. Purchasing committees can now organize their research and streamline the decision-making process to choose the optimal technology for their business.
“TrustRadius has been a very big help when it comes to shortlisting products based on our requirements, and with the help of the comparison feature, we can do a quick evaluation of which products provide more features and better pricing. This greatly helps in going forward with only those products which fulfill most of our needs,”
Tech Buyer at Media Production Company.
As buyers use TrustRadius to make decisions, technology providers can more effectively connect with their target audience, increase brand preference, and eliminate waste and strategies. Inefficient market access. Technology providers can realize a return on their investment in and out of TrustRadius with user-generated content and downstream intent data. By embedding user reviews into their own web properties, TrustRadius customers save an average cost-per-click (CPC) of $6,000, increasing organic traffic by 70 % and conversions increased by 30%.
TrustRadius downstream intent data is made possible through advanced integrations with Salesforce, Demandbase, 6sense, and Linkedin Matched Audiences. The combination of this intent data, along with quality user-generated content and embedded reviews on their own web properties, gives vendors valuable touchpoints in different stages of the buying journey. Planful, a financial planning software, increased their sales process conversion rate by 60% year-over-year, “…that’s a huge result for us!” Rowan Tonkin, CMO, Planful said. Totango, a customer success software, reduced CPC by 25% and generated three business opportunities in just three weeks.
“Our mission is to become the ultimate B2B technology decisioning platform by providing all the data, content, tools, and expertise buyers need to make informed decisions. In doing so, TrustRadius is indispensable for technology providers, offering them more opportunities to share customer proof and product information, thus building brand trust, attracting more buyers, and accelerating the sales cycle,”
Vinay Bhagat, Founder & CEO, TrustRadius.
To close out the year, TrustRadius released What’s In & What’s Out: The GTM Handbook for 2023. This handbook helps organizations align their go-to-market strategies to meet buyer expectations while driving revenue and growth year over year.
“In 2023, we are charging ahead with uncompromising dedication to the evolving needs of buyers, as we have from day one. As a steward of buyer preference and the most-trusted B2B technology decisioning platform, we’ll continue to support vendors as one of their strongest marketing channels,”
Vinay Bhagat, Founder & CEO, TrustRadius.