The Pitfalls of Multi-Touch Attribution

As an Enterprise Account Executive, I often get asked about multi-touch attribution and why 6sense takes a different approach to reporting on the impact of marketing/sales campaigns and activities. So, I decided to compile some thoughts on how I’ve seen marketers consider multi-touch attribution, and why attribution platforms have consistently failed to survive and thrive. read more…..

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Finding the Right Mix: Balancing One-to-One, One-to-Few, and One-to-Many ABM

Balancing one-to-one, one-to-few, and one-to-many ABM strategies is one of the biggest challenges and opportunities for modern B2B marketers. Each

Virtual, Hybrid, and Live Events: The New Frontline of ABM Engagement

Event marketing has evolved into one of the most powerful channels for Account-Based Marketing (ABM), offering businesses a dynamic way

AI-Powered ABM: Transforming Enterprise Personalization Strategies

AI-Powered Account-Based Marketing (ABM) is fundamentally transforming enterprise personalization strategies by moving beyond broad-based targeting to a hyper-personalized, one-to-one engagement

ABM for Complex B2B Sales Cycles: Strategies That Work

Complex B2B sales cycles often involve multiple decision-makers, lengthy evaluation processes, and significant investments, making traditional marketing approaches less effective.

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ABM Success Starts Here: Crafting Tailored Content Journeys for Key Accounts

Designing account-specific content journeys is one of the most powerful ways to make Account-Based Marketing (ABM) truly effective. Instead of

B2B Social Selling with ABM: How LinkedIn and X Are Driving Conversions

B2B social selling has become a vital component of modern account-based marketing (ABM), with platforms like LinkedIn and X (formerly

How AI Chatbots and Virtual Assistants Enhance ABM Conversion Rates

Account-Based Marketing (ABM) has evolved into a precision-focused approach where every interaction with a target account matters. In this highly