In the midst of the growing level of data sources and external competition, one of the greatest threats to your success is internal. Mistrust, miscommunication, and misinformation between sales, marketing, and customer success can cause frustration, turnover, lost deals, and missed growth opportunities. Marketing doesn’t trust that sales reps are reaching out to the right accounts, while Sales feels overwhelmed by a never-ending list of what seem like low quality leads.
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ABM focuses on targeting the right accounts at the right time and treating your prospect as a market of one.
When in-person meetings and trade shows were the norm, restaurants, conference rooms and event halls were filled with natural conversations
For B2B companies, a healthy funnel of high-quality leads is required to promote necessary growth within a brand. Account-based marketing,
In today’s market conditions, capturing buyer activity signals is more vital than ever to direct sales and marketing efforts to
Learn all you need to know about account-based marketing, all in one guide. Not sure where to start with ABM?
Nearly 900 professionals from companies of all sizes answered the call to share the state of account-based marketing at their