CONTENT MARKETING IN A YEAR LIKE NO OTHER
Welcome to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. You may notice this year’s report feels
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B2B Marketing
Win new opportunities with account-based marketing using Microsoft Dynamics 365 Marketing
Account-based Marketing enables marketers to target large customers effectively by getting campaign communications to ALL of the decision makers for
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Account Based Marketing IT Services
Too many leads, but not enough quality. Leads were coming in through all channels – especially digital – but they
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Oracle Helps Marketers Simplify the Management and Activation of Customer Data
To help marketers simplify the delivery of personalized marketing programs that increase sales, improve customer satisfaction, and grow customer lifetime
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B2B SALES 2.0: EVOLUTIONARY JUMP
In this new world of post-COVID customer habits and unknown economic predictions, sales leaders need to know how to act
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B2B Marketing Bliss: Combining Intent Data With Predictive Analytics To Enhance ABM Initiatives
Marketers who rely solely on intent data or predictive analytics are missing out on valuable insights that can help simplify
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Demandbase Expands Leadership Team With New CRO To Reshape The B2B Marketing Landscape
Demandbase, the leader in Account-Based Marketing (ABM), announced today its appointment of Allison Metcalfe to the role of Chief Revenue
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