Sage Intacct is Swinging for the Fences and Winning with ABM

Here at 6sense, no matter what their product offering, we’re always working closely with customers to help fit an ABM strategy into their organization’s broader strategy. As a leading financial software provider, Sage Intacct wanted to implement an account-based marketing strategy to discover who was looking for accounting software, find additional opportunities, and learn which customers were considering their competitors. read more….

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ABM and Customer Retention: Creating Sustainable Growth in B2B

Account-Based Marketing (ABM) has evolved into a powerful strategy for driving sustainable growth in B2B markets, particularly when it is

Turning Prospects into Participants: Interactive Content in ABM

Interactive content is becoming a game-changer for boosting engagement in Account-Based Marketing (ABM) funnels. In a landscape where decision-makers are

How Predictive Analytics Enhances ABM Targeting Strategies

Predictive analytics is transforming the way Account-Based Marketing (ABM) strategies are developed and executed. It brings a data-driven edge to

How AI Is Reshaping Personalization in Account-Based Marketing (ABM)

Artificial Intelligence (AI) is significantly transforming the landscape of Account-Based Marketing (ABM), especially in the area of personalization. Traditionally, personalization

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The Future of ABM Measurement: From Volume to Value

The evolution of account-based marketing (ABM) is reshaping how success is measured, moving the focus well beyond traditional metrics such

B2B Social Selling with ABM: How LinkedIn and X Are Driving Conversions

B2B social selling has become a vital component of modern account-based marketing (ABM), with platforms like LinkedIn and X (formerly

How AI Chatbots and Virtual Assistants Enhance ABM Conversion Rates

Account-Based Marketing (ABM) has evolved into a precision-focused approach where every interaction with a target account matters. In this highly