ITSMA, a Momentum company, Announces 2022 Marketing Excellence Awards Finalists

Today, ITSMA, a Momentum company, announces the finalists for the 25th Annual Marketing Excellence Awards (MEA) Program. The MEA Program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, collaborative approach to driving business growth. The awards honor the marketing initiatives that have delivered superior performance in the four most critical aspects of marketing success: customer-focus, innovation, execution, and business impact. Past winners include Cisco, Dell, Deloitte, HP, KPMG, PwC, and SAP. “In the rapidly changing, ever evolving world of B2B marketing, it’s humbling to realize we are celebrating 25 years of marketing excellence,” said Dave Munn, Chief Community Officer & President of ITSMA. “This year, our submissions epitomize how far marketing has come in the last quarter century. We have an evolution from the role of marketing becoming a strategic growth driver for the business. It’s an exciting time to be a B2B marketer.” Finalists for the 2022 Marketing Excellence Awards are:

• Advancing Marketing’s Digital Transformation: Persistent Systems, Ricoh North America, Salesforce, Tata Communications
• Collaborating with Sales: Salesforce, Tata Communications, Tata Consultancy Services, Verizon, VMware
• Deepening Engagement Through Thought Leadership: Broadridge Financial Solutions, NTT DATA, ServiceNow, Tata Communications, Tech Mahindra
• Embedding ABM Programs: Hexaware Technologies, IBM, Microsoft, Persistent Systems, ServiceNow Optimizing ABM Campaigns: Ericsson, Google Cloud, NetApp, O2 Business, Salesforce
• Strengthening and Differentiating the Brand: Accenture, Avanade, Infosys, Infosys, Kyndryl, Red Hat

“I am impressed by how comprehensive the programs submitted are. We see marketing address strategic growth challenges as well as current issues like how to address skills gaps in their own marketing organization to help drive business growth,” said Munn. An international panel of marketing executives and experts will select the category winners, who will be announced at the Marketing Excellence Awards Ceremony on October 25th during the annual Marketing Vision Conference, taking place October 24-26 at the Kimpton Marlowe Hotel in Cambridge, MA.