ICP vs. Buyer Personas- Why Both are Important for ABM

December 3, 2020August 24, 2022 Admin Abm, Account based marketing, Marketing, theabm

Ideal client profiles. Buyer personas. If you’re in marketing, you’ve heard both terms. You know they sound similar, and you recognize they’re both critical to your marketing strategy. But they are indeed different, and understanding the two’s subtleties can accelerate your account-based marketing growth. Read More

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