How to Measure ABM Success – 5 Essential KPIs

August 30, 2022September 14, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, theabm

Success, much like beauty, is in the eye of the beholder. And in the world of B2B, that means success is in the eyes of your executive team. So in order to be successful in the eyes of your execs, you’ll have to understand how to measure the success of your ABM program. ABM requires measuring metrics differently through the buyer’s journey. To do so, we need a set of KPIs that allows us to track progress from the earliest stages of awareness, all the way down to closed-won revenue. The best ABM practitioners that we’ve had the pleasure of working with, measure their success using these 5 essential ABM KPIs. Read More

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