How to Distribute Personalized Content for Your ABM Program

Given the growing personalization and UX trends in content marketing, businesses should rethink the way they approach customer engagement. According to Forbes, 97% of marketers claim that account-based marketing (ABM) content strategy has a significantly higher return on investment (ROI) compared to traditional digital advertisement. Developing an ABM program of your own with an emphasis on personalized content cannot only transform the way you attract leads but also add originality and creativity to your marketing materials. However, finding the right balance of sales-oriented goals and personalization in your content isn’t as straightforward as it seems. With that said, let’s take a look at how you can create, distribute and monetize your ABM program content marketing materials and grow your business as a result. read more…..