How Do We Define Account-Based Marketing?

Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.


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What it Really Means to be Data-Driven as B2B Social Media Manager

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Breaking Silos and Unlocking the Potential of Social for Business Growth

How do you use social to support business growth? How can you get buy-in from internal stakeholders so social doesn’t

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Why ABM is a Must During a Down Economy?

In an economic downturn, it is essential that companies find ways to drive efficiency while also increasing the effectiveness of


Why is ABM so integral to a B2B company’s success?

Jon Russo, Founder & CMO of B2B Fusion, shares his expertise and thoughts on all things ABM/ABX.


What is Account-Based Advertising?

If you’re wondering what account-based advertising is and why it matters, Gareth Noonan, Demandbase general manager of Advertising Cloud, Demandbaseโ€™s