Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.
SEE MORE VIDEOS
The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,
How do you use social to support business growth? How can you get buy-in from internal stakeholders so social doesn’t
In an economic downturn, it is essential that companies find ways to drive efficiency while also increasing the effectiveness of
Jon Russo, Founder & CMO of B2B Fusion, shares his expertise and thoughts on all things ABM/ABX.
If you’re wondering what account-based advertising is and why it matters, Gareth Noonan, Demandbase general manager of Advertising Cloud, Demandbase’s