How ABM Effectiveness Can Be Pitched to Your Board

An account-based marketing (ABM) approach requires a different way of doing things for most organizations. But it’s happening, because according to statistics, 60% of organizations plan to run an ABM campaign in the next year. That’s a seismic shift in marketing circles, and represents the latest revolution in the way marketing programs are planned, rolled out, and ultimately measured. You may want to launch an ABM approach yourself, but you need to sell it to your board first. Here’s how you can sell ABM effectiveness internally within your organization. read more…..

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Storytelling in ABM: Building Connections That Go Beyond Sales

Account-Based Marketing (ABM) has rapidly emerged as one of the most effective approaches to engaging high-value accounts, but its success

ABM Attribution Models: Measuring What Actually Matters

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Revolutionizing ABM Pipelines with Automated Lead Nurturing

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ABM and Customer Retention: Creating Sustainable Growth in B2B

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Turning Prospects into Participants: Interactive Content in ABM

Interactive content is becoming a game-changer for boosting engagement in Account-Based Marketing (ABM) funnels. In a landscape where decision-makers are

How Predictive Analytics Enhances ABM Targeting Strategies

Predictive analytics is transforming the way Account-Based Marketing (ABM) strategies are developed and executed. It brings a data-driven edge to

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B2B Social Selling with ABM: How LinkedIn and X Are Driving Conversions

B2B social selling has become a vital component of modern account-based marketing (ABM), with platforms like LinkedIn and X (formerly