Why Is B2B Moving Toward Account-Based Marketing (ABM)?
A report from MarketingProfs shows a 208% increase in revenue of companies using ABM. Another report from ABM Leadership Alliance represents a 171% surge in average annual contracts. Another interesting statistic from Gartner shows a 70% boost in opportunities produced through ABM.
See More
How Predictive Analytics Enhances ABM Targeting Strategies
Predictive analytics is transforming the way Account-Based Marketing (ABM) strategies are developed and executed. It brings a data-driven edge to
How AI Is Reshaping Personalization in Account-Based Marketing (ABM)
Artificial Intelligence (AI) is significantly transforming the landscape of Account-Based Marketing (ABM), especially in the area of personalization. Traditionally, personalization
ABM: The Key to Navigating Today’s Complex B2B Buyer Paths
In the fast-evolving world of the marketing industry, understanding and responding to complex buyer journeys has become a strategic priority.
How ABM Is Redefining B2B Marketing Success in the Digital Age
As the B2B landscape continues to evolve, marketers are increasingly evaluating the effectiveness of Account-Based Marketing (ABM) compared to traditional
See New Blogs
Top Martech Tools Every ABM-Focused Enterprise Should Use in 2025
In 2025, as Account-Based Marketing (ABM) continues to redefine B2B strategies, the need for integrated, intelligent, and scalable martech tools
CRM Meets ABM: Building a Unified Engine for Account-Based Success
In today’s competitive landscape, aligning customer relationship management (CRM) systems with account-based marketing (ABM) tools is no longer a luxury—it’s
Overcoming Challenges in ABM Tech Integration for Large Organizations
Integrating Account-Based Marketing (ABM) technology into large organizations comes with significant promise but also a unique set of challenges. As
