Equativ announces Bridgepoint as new majority shareholder
Equativ, the leading independent advertising platform, today confirmed Bridgepoint as its new lead investor. After record growth in 2022, Equativ hit $100 million in recurring net revenue, posting 30% organic growth year-over-year and tripling revenue over the past three years. This partnership with Bridgepoint will accelerate Equivativ’s mission: to help publishers and advertisers thrive in an open and independent web while competing with dominant but increasingly vulnerable walled gardens.
Equitiv will benefit from Bridgepoint’s expertise in fast-growing technology companies and Bridgepoint’s broad financial capabilities to drive growth in key markets (particularly the United States and the United States). , which already accounts for 40% of revenue). As a result, Equativ will continue to grow its expanding technology stack and will aggressively accelerate its growth strategies both internally and externally. The goal is to create one of the top three supply-side platforms (SSPs) in the world.
Originally founded as Smart AdServer, the company has grown into an SSP and continues to develop vertically integrated solutions with the acquisition of LiquidM and DynAdmic, as well as an investment in Nowtilus – all resulted in a company name change to Equativ in 2022. the company is now a comprehensive, global ad server, SSP and media purchasing solutions that provide a simple, transparent and effective advertising journey. more fruitful. Equivativ delivers on the promise of ad technology by aligning market interests to benefit industry professionals while respecting consumers.
In 2023, Equativ will continue to innovate, streamlining digital media processes, and powering forward to increase the impact of addressable advertising. One of the company’s top priorities is to maintain and strengthen the company’s growth in the connected TV and video market – which will reach over $40 billion in revenue in the US by 2025.* – also such as enabling more data to be enabled in the retail space vehicle.
“After three consecutive years of strong growth, our partnership with Bridgepoint is a key milestone in Equativ’s history as the digital advertising industry continues to rapidly transform. Our vertically integrated platform is now uniquely positioned to offer publishers and advertisers around the world the ability to execute advertising transactions directly and efficiently, without intermediaries, in a brand-safe and transparent environment. This new chapter with Bridgepoint validates our strategy and positioning and will help to provide additional resources to accelerate our investments and achieve our ambitions.”
Arnaud Créput, CEO and Founder of Equativ.
“Even amid global economic instability, Equativ’s consistent success demonstrates the considerable and accelerating need for independent technology. We have been especially impressed by its emphasis on fuelling mutual gains for all sides of ad trading and providing greater flexibility, which are becoming crucial market priorities as advertisers, agencies and publishers look to optimize returns and revenues. In that perspective, we look forward to working with the Management as we are convinced that we can bring a lot to Equativ through our international platform, our expertise in buy-and-build and our understanding of the ad tech universe. Offering an alternative route to efficient advertising outside of walled gardens, Equativ is aligned with what global markets want and need in this fast-paced industry.”
Olivier Nemsguern, Head of Bridgepoint Development Capital France.
