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  • Tofu raises $5M seed round to put B2B Marketing on Autopilot
  • Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions
  • Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers
  • IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content
  • 5 steps to building a recession-proof ABM program  
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Featured News 

Engagio Joins the LinkedIn Marketing Partner Program

January 14, 2020August 26, 2022 Admin Abm, Account based marketing, B2B Marketing, LinkedIn, Marketing, theabm
Engagio, the leader in B2B marketing engagement software, today announces it has joined the LinkedIn Marketing Partner Program. Through an integration with the LinkedIn Matched Audiences API, Engagio Orchestrate customers can now automate the targeting of specific audiences at key accounts through the buyer’s journey, saving time and money. Read More

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Tofu raises $5M seed round to put B2B Marketing on Autopilot

October 20, 2023 hitesh nikam

Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in

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Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers

August 2, 2023 hitesh nikam

A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.

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IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content

July 25, 2023 hitesh nikam

IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s largest brands and agencies,

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Oktopost Recognized for Its High Quality Standards By Adobe’s App Assurance Program

July 10, 2023 hitesh nikam

Oktopost, the leading B2B social media management platform, has been accredited by the Adobe App Assurance program. Through the Application

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RollWorks Named Leader Across Buyer Intent Data, Advertising, Account-Based Orchestration, and Account Data Management in G2’s Summer Grid Report

June 16, 2023 hitesh nikam

The account-based platform RollWorks, a division of NextRoll, continues to gain momentum with B2B companies looking to effectively drive revenue

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B2B Sales Cycle

June 21, 2022June 21, 2022 Admin

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs

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ABM Marketing Strategy And Benefits

June 20, 2022June 21, 2022 Admin

In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of

  • ← FUTURE OF ACCOUNT BASED MARKETING
  • Brightcove Launches New Demand Generation Application, Brightcove Campaign →

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Oktopost Introduces New Certification Programs to Help Social Media Practitioners Master B2B Social Media Marketing

March 9, 2023 hitesh nikam
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Aurora Mobile’s Subsidiary SendCloud Partners with Moka to Help HR SaaAurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced that its subsidiary Wuhan SendCloud Technology Co., Ltd. (“SendCloud”) has entered into a strategic partnership with Moka, a leading HR SaaS provider in China. Leveraging its cutting-edge email technology, SendCloud will provide Moka with high-efficiency email services, helping it optimize customer reach. This partnership is another validation of the industry-wide acclaim and trust that SendCloud commands for the high-quality services it offers to SaaS companies. Since its establishment in 2015, Moka has been growing very fast and is committed to empowering enterprises with data-driven intelligent HR SaaS solutions leveraging its strong technology and services. Moka has received investments from a number of renowned institutional investors such as GGV Capital, Jinsha River Venture, Hillhouse Capital, Xianghe Capital, Blue Lake Capital, and Tiger Global Fund. In November 2021, Moka raised US$100 million in Series C financing. About Aurora Mobile Limited Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises’ digital transformation.S Provider Optimize Customer Reach

August 26, 2022September 14, 2022 hitesh nikam
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Digital Experience Strategy Critical for B2B Marketing Success Finds Report by ON24

March 11, 2020August 25, 2022 Admin

On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

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On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

hitesh nikam
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On-Demand Webinars 

The Secret to Building Better ABM Experiences

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On-Demand Webinars 

Fundamentals of ABM: An ITSMA

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On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

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On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
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Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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