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  • Turning Data into Direction: The Role of Feedback in Evolving ABM Campaigns
  • Redefining Personalization: ABM Strategies for the Privacy-First Era
  • The Power of Precision: Retargeting Strategies That Drive ABM Success
  • The Engine Behind Modern ABM: Synchronizing Data, Automation, and Relationships
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Featured News 

Dun & Bradstreet Launches D&B Rev.Up ABX, the Industry’s First Open RevTech Platform

May 4, 2021August 25, 2022 Admin Abm, Account based marketing, B2B Marketing, theabm
Dun & Bradstreet Holdings, Inc. (“Dun & Bradstreet” or the “Company”) (NYSE:DNB), a leading global provider of business decisioning data and analytics, today unveiled D&B Rev.Up, an open and agnostic platform that aligns teams, data and technology to deliver relevant and engaging buyer experiences for target accounts. D&B Rev.Up ABX is the first product in market to bring together first- and third-party data, activation capabilities and measurement, on top of its industry-leading customer data platform (CDP), giving sales and marketing teams a singular view of an account from targeting to revenue. Read More

SEE MORE FEATURE NEWS

Turning Data into Direction: The Role of Feedback in Evolving ABM Campaigns

October 17, 2025 Admin

Feedback loops play a pivotal role in the long-term success and sustainability of any Account-Based Marketing (ABM) strategy. In a

Five Years Ahead: How ABM Will Rewrite the Rules of Engagement

October 1, 2025 Admin

Account-Based Marketing (ABM) has firmly established itself as a cornerstone of modern B2B strategy, enabling organizations to zero in on

Hyper-Personalization vs. Privacy: Finding Balance in ABM Campaigns

August 8, 2025 Admin

Hyper-personalization has emerged as a defining force in Account-Based Marketing (ABM), enabling brands to craft deeply tailored messages, offers, and

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Tofu raises $5M seed round to put B2B Marketing on Autopilot

October 20, 2023 hitesh nikam

Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in

theabm.info

Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers

August 2, 2023 hitesh nikam

A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.

See New Blogs

ABM Success Starts Here: Crafting Tailored Content Journeys for Key Accounts

September 8, 2025September 8, 2025 Admin

Designing account-specific content journeys is one of the most powerful ways to make Account-Based Marketing (ABM) truly effective. Instead of

  • ← Leading Digital ABM Platform Madison Logic Named 2021 Winner of New York City Top Workplaces
  • The Yin to the Yang: Marketing Operations and Demand Generation Teams →

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Madison Logic’s ML Platform Hosts Suite Of Tools Designed To Empower ABM Plays

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On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

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In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

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On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

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On-Demand Webinars 

The Secret to Building Better ABM Experiences

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On-Demand Webinars 

Fundamentals of ABM: An ITSMA

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On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

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On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
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Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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