Datanyze Inc

Datanyze is the leader in technographics real-time insights based on a company’s technology choices and buying signals. Read More  

Latest News

theabm.info

Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

Full Circle Insights, a company that provides sales and marketing performance measurement solutions that enable B2B marketers to optimize their

theabm.info

AppDirect consolidates its advisory business under the AppDirect brand

AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the consolidation of its AppSmart advisor business under the AppDirect

theabm.info

Foundry Launches Contact-Level B2B Intent Data for Tech Marketers Globally

Foundry, a leading B2B and martech communications provider has announced the launch of its proprietary intent data product, Foundry Intent,

theabm.info

Lookinla’s Expansion of Statistical Capabilities Leads to Major Wins in Account-Based Marketing

LookinLA, a leading growth marketing agency based in Los Angeles, today announced the launch of revolutionary account-based marketing solutions designed

theabm.info

Integrate and 6Sense announce ABM partnership

Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership

See New Blogs

theabm

B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs

theabm

ABM Marketing Strategy And Benefits

In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of

theabm

Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM

Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,