Leveraging the Modern B2B MarTech Stack to Enhance ABM
Many of today’s marketing professionals wear multiple hats, so it’s become a standard expectation to do more with less while
Read more
Featured News
Integrate Expands Precision Demand Marketing Capabilities with Launch of Precision Social and Cross-Channel Insights
Integrate, the leader in B2B Precision Demand Marketing (PDM) announced today at Forrester’s B2B Summit North America new cross-channel capabilities
Read more
ZoomInfo Announces First Quarter 2022 Financial Results
ZoomInfo, a global leader in modern go-to-market software, data, and intelligence, today announced its financial results for the first quarter
Read more
Influ2 Named in New Tech Report for Account-Based Platforms and Outlines a Vision for the Future of B2B Marketing
Influ2, the first Person-Based Advertising (PBA) platform, today announced that independent research firm, Forrester, cited it as an early stage
Read more
Terminus Named a Leader Among Account-Based Marketing Platforms
Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), has been
Read more
Demandbase Named a Leader in Account-Based Marketing Platform Report by Independent Research Firm
Demandbase, the Smarter GTM™ company for B2B brands, today announced it has been included in The Forrester New Wave™: Account-Based
Read more
Buying group marketing: The next evolution of ABM
For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn,
Read more