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  • How to Design ABM Playbooks That Drive Real Sales Impact
  • Bridging Scale and Precision: Integrating ABM With Demand Generation
  • ABM and CLV: Building Stronger Relationships for Sustainable Growth
  • Smarter Targeting, Faster Wins: How AI Is Transforming ABM Campaigns
  • Finding the Right Mix: Balancing One-to-One, One-to-Few, and One-to-Many ABM
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Articles 

Benefits and Examples of Account-Based Marketing

February 21, 2022August 23, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, theabm
When you are operating your business on a B2B model, the consumer journey and how you target your prospects are quite different from a B2C model. However, the traditional lead generation model you might be using for your B2B platform may not be giving you deeper insights into your customer’s journey. Moreover, to generate leads, an organization often tends to waste its resources attracting a broader audience rather than attracting niche leads that have a better chance of converting. Read More  

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How to Design ABM Playbooks That Drive Real Sales Impact

September 15, 2025 Admin

Creating ABM playbooks that sales teams actually use requires a thoughtful balance between strategy and practicality. Too often, marketing develops

Bridging Scale and Precision: Integrating ABM With Demand Generation

September 12, 2025 Admin

Integrating Account-Based Marketing (ABM) into existing demand generation frameworks has become a powerful strategy for organizations aiming to maximize their

ABM and CLV: Building Stronger Relationships for Sustainable Growth

September 11, 2025September 11, 2025 Admin

Account-Based Marketing (ABM) and Customer Lifetime Value (CLV) are closely connected concepts that, when aligned, can create significant long-term growth

Smarter Targeting, Faster Wins: How AI Is Transforming ABM Campaigns

September 10, 2025 Admin

Artificial Intelligence is rapidly reshaping the way Account-Based Marketing campaigns are designed, executed, and optimized. In a landscape where precision,

See New Blogs

How to Design ABM Playbooks That Drive Real Sales Impact

September 15, 2025 Admin

Creating ABM playbooks that sales teams actually use requires a thoughtful balance between strategy and practicality. Too often, marketing develops

Bridging Scale and Precision: Integrating ABM With Demand Generation

September 12, 2025 Admin

Integrating Account-Based Marketing (ABM) into existing demand generation frameworks has become a powerful strategy for organizations aiming to maximize their

ABM and CLV: Building Stronger Relationships for Sustainable Growth

September 11, 2025September 11, 2025 Admin

Account-Based Marketing (ABM) and Customer Lifetime Value (CLV) are closely connected concepts that, when aligned, can create significant long-term growth

  • ← 15 of the Best Account-based Marketing Software for 2022
  • Account Based Marketing Software Market to Witness Robust Expansion by 2029 | Terminus ABM Platform, Sendoso, Engagio ABM Platform →

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On-Demand Webinars

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On-Demand Webinars 

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Breaking Silos and Unlocking the Potential of Social for Business Growth

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Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
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Why is ABM so integral to a B2B company’s success?

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Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

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Companies 

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Companies 

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