B2B Lead Magnets To Improve B2B Lead Generation

Let’s talk about lead magnets that work for B2B Marketing. Lead magnets are designed to provide useful information to your target customer in exchange for their contact information.  Start with probably the easiest one to produce and that’s a gated PDF. Other examples include webinar replays, video series, or video demos. These give you an opportunity to share your subject matter expertise. How-to content is also great for lead magnets.


Featured Video Play Icon

Why ABM is a Must During a Down Economy?

In an economic downturn, it is essential that companies find ways to drive efficiency while also increasing the effectiveness of


Why is ABM so integral to a B2B company’s success?

Jon Russo, Founder & CMO of B2B Fusion, shares his expertise and thoughts on all things ABM/ABX.


What is Account-Based Advertising?

If you’re wondering what account-based advertising is and why it matters, Gareth Noonan, Demandbase general manager of Advertising Cloud, Demandbase’s


D&B D&B Rev.Up ABX Connector for Linkedin

See how D&B Rev.Up ABX Connector for Linkedin can help you reach audiences on LinkedIn.


Demandbase’s Jon Miller explains the keys to success for Account-Based Experience (ABX)

Justin Gray, CEO of LeadMD, and Jon Miller, CMO & CPO of Demandbase, discuss the keys to finding success with