B2B Lead Magnets To Improve B2B Lead Generation

Let’s talk about lead magnets that work for B2B Marketing. Lead magnets are designed to provide useful information to your target customer in exchange for their contact information.  Start with probably the easiest one to produce and that’s a gated PDF. Other examples include webinar replays, video series, or video demos. These give you an opportunity to share your subject matter expertise. How-to content is also great for lead magnets.


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What it Really Means to be Data-Driven as B2B Social Media Manager

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Breaking Silos and Unlocking the Potential of Social for Business Growth

How do you use social to support business growth? How can you get buy-in from internal stakeholders so social doesn’t

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Why ABM is a Must During a Down Economy?

In an economic downturn, it is essential that companies find ways to drive efficiency while also increasing the effectiveness of


Why is ABM so integral to a B2B company’s success?

Jon Russo, Founder & CMO of B2B Fusion, shares his expertise and thoughts on all things ABM/ABX.


What is Account-Based Advertising?

If you’re wondering what account-based advertising is and why it matters, Gareth Noonan, Demandbase general manager of Advertising Cloud, Demandbase’s