B2B Marketing Bliss: Combining Intent Data With Predictive Analytics To Enhance ABM Initiatives
Marketers who rely solely on intent data or predictive analytics are missing out on valuable insights that can help simplify
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Author: Admin
Highspot Named a Leader in Sales Content Solutions
Highspot, the sales enablement platform that makes every customer conversation count, today announced it has been named a Leader in
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Demandbase Expands Leadership Team With New CRO To Reshape The B2B Marketing Landscape
Demandbase, the leader in Account-Based Marketing (ABM), announced today its appointment of Allison Metcalfe to the role of Chief Revenue
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TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced the release of
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Breaking the ABM Status Quo With the Right Strategy, Tools, and Process
Fast growing B2B companies know scaling account based marketing efforts comes with its own share of challenges. Creating and orchestrating
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THE ACCOUNT-BASED MARKETING COOKBOOK
Sales blames Marketing. They claim the leads they received didn’t fit the customer profile they can successfully close. Sales feels
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Terminus Expands Board with Veteran Marketing Executive Meagen Eisenberg
Terminus, the leading account-based marketing platform, today announces the addition of veteran marketing leader Meagen Eisenberg to its board of
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