AccountBaseManagement
Terminus, the leading account-based marketing platform, announced today its acquisition of GrowFlare, an innovative account profiling and predictive data company
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AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, is now offering Connected TV (CTV) and Programmatic
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Developments in AI and machine learning have allowed B2B marketers to leverage advanced marketing and advertising automation solutions, such as
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Marketing technology and martech skill sets have matured significantly over the past decade, and that has broadened the horizons and
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After the last quarter-century of batch-and-blast marketing and reactive sales tactics, Account-Based Marketing (ABM) is a breath of fresh air.
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Most B2B marketing organizations are already leveraging some version of an accountbased marketing strategy to drive business growth. Those that
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Demandbase, the definitive leader in Account-Based Marketing (ABM), has grown at record levels through the third quarter in 2020 while
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